Judging by the amount of H&M stuff I have and wear on a daily basis, the Swedish label is without a doubt my favourite high-street brand
. So when I received an invitation for the first ever H&M Belgium Bloggers day
, there was nothing stopping me from going. Or so I thought. The H&M showroom is located above their flagship store in the Nieuwstraat, Brussels busiest shopping street. Getting there proved to be a bit of a challenge because of people protesting and thus blocking the streets, but thanks to Paulien
’s driving skills we eventually made it to the showroom.
The Fashion Against Aids collection was being launched that day, so we got to see/wear/style this very pretty collection. The H&M team thought about everything and made sure we had a professional photographer and make-up artist at our disposal (and a whole lot of yummy food, shout out to the crème brûlée!!). It was a delightful afternoon, and I have the pics to prove it.
Want to get all festival-proof and up your good karma-points at the same time? The Fashion Against Aids collection is now available in both H&M Brussels and Antwerp stores, and 25% of the sales will be donated to charity. Win-win!