Shopping for a good cause, H&M knows how to do it. After the conscious collections and more recently the Fashion Against Aids collection, it’s now time to help WaterAid, an organization which helps provide clean water and sanitation to some of the world’s poorest areas.
With H&M for Water, H&M is launching a collection of Hawaiian-inspired resort wear for the entire family. Boys, girls, men and women all get their summer fashion fix with this collection. Palm-print shirts and matching shorts for men, bandeau tops and matching skirts in a nostalgic floral print for women and garments in the same prints for the little ones! The collection also features retro swimwear and an entire range of accessories, such as see-through beach bags and bandanas.
The H&M for Water collection includes garments made of organic cotton and other sustainable materials, which will be sold May 31st in over 200 stores worldwide (including Antwerpen & Brussels) and twenty-five percent of sales from this collection will be donated to WaterAid. What are you waiting for? Go get your palmtree on!