Shopping for a good cause, H&M knows how to do it
. After the conscious collections and more recently the Fashion Against Aids collection
, it’s now time to help WaterAid
, an organization which helps provide clean water and sanitation to some of the world’s poorest areas.
With H&M for Water, H&M is launching a collection of Hawaiian-inspired resort wear for the entire family.
Boys, girls, men and women all get their summer fashion fix with this collection. Palm-print shirts and matching shorts for men, bandeau tops and matching skirts in a nostalgic floral print for women and garments in the same prints for the little ones! The collection also features retro swimwear
and an entire range of accessories, such as see-through beach bags and bandanas.
The H&M for Water collection includes garments made of organic cotton and other sustainable materials, which will be sold May 31st in over 200 stores worldwide (including Antwerpen & Brussels) and twenty-five percent of sales from this collection will be donated to WaterAid. What are you waiting for? Go get your palmtree on!