Superga – plain old tennis shoe or garment of understated chique? After digging into the brand a little more, I undoubtedly opt for the latter. What seems to be just a simple trainer actually stems from a brand well over 100 years old. It’s 1911 in Turin, Italy when the Superga factory produced its first pair of shoes with vulcanized rubber soles – and with that, the classic Superga 2750 Heritage style was born.
After the war the Superga factory reopened with a new mission, a mission to bring high quality footwear to the people of Italy. Having established the 2750 as the People’s Shoe of Italy, Superga increased its product line and added technical sport shoes. But nonetheless, the 2750 has been an icon from the beginning and kept its status up to this very day. Like the Italians say so themselves: Superga is the shoe that can be dressed up or dressed down.
The 2750’s low cut style has an open lower cut ankle with finished inseams inside the shoe. Designed to perfectly complement the foot, it is an elegant sneaker that looks relaxed and well dressed whether worn at the beach or at the office.
Needless to say Superga is a brand with a history. A brand with a history, that keeps reinventing itself, for instance by teaming up with hot celebrity faces for their campaigns, like miss Alexa Chung and Rita Ora. Hollywood jumped on the bandwagon and celebs are seen sporting their Superga sneaks on a daily basis. I believe I’ve found my perfect spring/summer trainers: how cool would these look with distressed shorts and plain white tees? Not all I have to do is decide on a colour. With prices ranging between €50 (for the classic 2750 model) and €80 (prints & metal colours), I might even go for two pairs.. ;) Shop them online via Spartoo schoenen.
What about you? Are you familiar with the Superga brand?
Mary-Kate and Ashley Olsen / Fearne Cotton Sienna Miller / Alexa Chung pics via Google