Press Day Practices
I hereby present to you a new outfit, fresh of the shelves! For the past days it was press day galore in the centre of Antwerp, and I dropped by to visit my favourite agencies. In between flicking through racks of new goods and downing glasses of champagne we found the time to shoot a few pics – I chose a comfortable but cute outfit to get me from day to night. A soft sparkle in my shirt and short shorts with lace detailing can seem a bit much at noon, but the thick cardigan quickly fixes that and pulls everything together, making this a totally appropriate outfit. The boots are real troopers too, they had me walking miles without even the slightest ache. For those of you not familiar with the nature of press days, here’s a quick round-up of my day!
Jump in car towards Antwerp – try not to stress over crazy traffic and just pretend you’re Vin Diesel, king of the streets. When I still lived in Antwerp I stopped by every agency on my bike, footloose and carefree, but this season demanded the most of my driving skills, traffic savviness and capability to hold in road rage (breath in, breathe out…). I came prepared, printed out a Google Map with all of the press stops I had to make, stocked up on water and sweets and for once didn’t forget to bring an umbrella (I did however managed to leave all of my cash + cards at home -_-).
Arrive and catch up with those you haven’t seen a while but miss dearly. I met up with Polienne and BrunetteBlogging for a lunch date at UPR, indulged in fancy food (guinea fowl and season vegetables courtesy of Ugg Australia) and macarons (more! more!) before getting a tour through all the new brands, products and materials the agency represents. All talked out, it was on to the next one for us bloggers. I saw a lot of awesome things and I predict s/s 2014 to be one hell of a season (or two?).
For me, the biggest appeal of press/media/welcome days doesn’t lay in the always well-filled goodie bags or even in the preview of next season’s collections (although I love discovering them!), the main factor for me is the agency and the people behind it. I always have the best time catching up with old acquaintances and meeting new people who are into fashion as much as I am, and that’s why some stops somehow always seem to turn into uncontrollable and immature laughter fests (exhibits here, here and here). Thanks for the good times colleagues and PR superstars!