It’s always good to see brands come up with new and exciting ways to engage with the public – and that’s exactly what UK-based online fashion Walhalla Boohoo is doing. They’ve just launched their #OWNIT campaign, which encourages customers to style their favourite pieces in different ways and share these snaps on instagram using the aforementioned hashtag. A useful challenge for themselves (no more impulse buying! getting out of that comfort zone! coming up with out-of-the-box outfits!) ànd a valuable source of inspiration for everyone else looking for new ways to style an item. So you’d better get snapping and sharing, as there’s also an entirely new wardrobe to win! Oh and don’t forget to #ownit!
This outfit consists of a few high-on-rotation items of the moment! These For All Mankind skinnies just came in and I haven’t worn any other type of pants after: these are soft as butter! The sequined sweatshirt is something I picked up when in Amsterdam, because sequins, and the bag was a lovely gift from the people over at Big Buddha – it can be worn in two different ways, as a tote and as a bucket bag as seen on the pics. The crème oversized coat injects the entire look with chiqueness: love it!
I’m wearing a
Sequin shoulders sweatshirt from Maison Scotch
Sunglasses by Karen Walker
Pics by Cédric.