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The Business of Blogging

The keepings of a blog can be hard work, especially if you want to stand out in the sea of bloggers and are looking to score some high-profile collaborations. These collabs can improve your readership as well as your reputation, and are of great value when building your blog portfolio. Over the years I gained understanding in working with brands and labels, and I thought it might be useful to others to share my know-how. Three simple steps that will give you the essential base you and your blog need when talking to brands. 

1. Media kit ahoy!
First impression is everything. A good media kit will allow you to introduce yourself to potential partners and functions as a sea of information to whomever is looking to work with you. This document should contain your personal data (name, office address, phone number, VAT information) as well as the ins and outs of your social media presence and of course numbers on traffic and demographics. Answer questions such as “Where is the majority of my readership coming from?”, “What is the average age of my readers?” and “What are the hot topics on my blog?”. Allign the design of this document with the look and feel of your actual blog, so that the recipient immediately gets a clear view of what your aesthetic is. I’ve uploaded a media kit template for you to download here.

 

2. Have a financial plan
Whether you’re looking to get major bucks out of your blog adventure, or are just hoping to score some extra cash to break even – you will undoubtedly benefit from having a financial plan. Mine is basically a document divided into 12 months displaying the different brands that are looking to cooperate with Dogs and Dresses. I find that it gives me a nice overview of what types of brands are contacting me with offers, which are the busy months regarding ads, and what are my going rates for different projects. Try to look at the advertisement options of your blog as products to sell, and actively reach out to brands that match your blog for partnerships whenever there’s a slower month ahead. Most companies plan their advertising months ahead, so I suggest reaching out at the beginning of the year, as there will still be the budget for collabs. Print out a template here.
3. Keep track of everythang
I might be a bit obsessive, but I want to keep track of everyone and everything concerning my blog. Which post gets the most reads? What type of links gets the most clicks? Which social media tool gets the most feedback? Keeping track of these records is of great value when you’re looking to get the most out of your blog. Analyze data to find the best time to publish a post, to send out a tweet or to post a pic to your instagram account. Valuable tools are Google Analytics – you might want to read up on this.

You’ll find that these three pillars are entwined – there’s no media kit without knowing your stats, and there’s no (paid) collaboration without having a clear and effective blog summary. There’s nothing wrong with approaching your blog in a professional way but be cautious, all work and no play probably isn’t why you started blogging. Find a balance between blogging bliss and the blogging biz. Oh, and keep up the good work!

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