#YourMove Campaign with Swatch
The result of our very funky collab with Swiss-made watch brand Swatch is here! To celebrate the launch of the new Swatch SKIN collection, a series of eleven minimalistic designs to wear from day to night, Swatch invited a group of 10 influencers from both Belgium and The Netherlands to shoot the #YOURMOVE campaign. The new collection embodies freedom, movement, expression and elegance, and that’s exactly what we wanted to communicate through this campaign as well. We took it quite literally, and that’s why you can see me flaunting my best dance moves and trampoline jumps today!
Even though I’ve always been a busy bee, it was only recently that I started to consciously integrate movement into my daily life. A regular fitness regime actually helps me to keep up with my active work life and channel my energy for the better.
Photographer Michael Graste asked the ten of us to show him our move, one that reflects our personality. I grabbed the trampoline and started to jump – for joy ;-) I think of it this way: life’s all about jumping into new adventures, about getting happy about small things, about falling off your trampoline only to get back up again, and maybe jump higher than you’ve ever did before. Here’s to jumping a little more in life!
I’m wearing the dark blue Swatch SKIN with shimmery details on the watch face, which I thought paired well with the white tee and bodycon skirt. The skirt is from next F/W’s Maison Scotch collection btw! Scroll down for my best pageant pose ;-)
And here’s the total crew looking fly! I had a really amazing day shooting this campaign in Amsterdam, and am happy I got to meet so many amazing and creative people. Curious to find out who joined me on this adventure? Start clicking and discovering! From left to right: