Press Days a/w 2011 – pt. 1

If only every press day would be like Oona’s. The best brands, lovely people and a great atmosphere: that about sums up my visit to Oona’s showroom in Berchem, Antwerp. Let’s take a closer look at two of the many great brands Oona represents:

1| Forever 21
Oh yes, Oona isn’t only handling PR for one of my newest favourite shops, River Island, but will also take care of all public relations for Forever 21. As I’m sure all of you know, Forever 21 will launch its first Belgian store on the Meir in Antwerp in July. For those who don’t know the store: Forever 21 carries all the latest fashion trends at the greatest value. Perfect for boys and girls who like their share of fast fashion.

The sparkly black dress only costs 32 dollars and the pretty purple skirt is yours for just $15. With prices like these, no one has an excuse to not be on trend anymore!

2| Essentiel
If you know me a bit, you know I’d die for anything Essentiel. It’s by far my favourite Belgian brand and with every collection Antwerp based designers Esfandiar Eghtessadi and Inge Onsea know how to astonish me. Their dresses always have an ethnic and bohemian feel to them and the fabrics that are used are luxurious and comfortable. I think it’s obvious: I’m a fan.


Coolest shoes ever.


I’m not the only fan: the stylists sure do like their share of Essentiel, just look at all those wooden pegs.

I’d like to thank Melwin and Marie from Oona for the invite and the tour around the showroom.