Blake Lively aka Serena Van Der Woodsen aka Misses Ryan Reynolds can now also add blogger to the list. Yesterday Preserve.us launched, a website that Blake herself describes as “part magazine, part e-commerce hub and part philanthropic endeavour.” It is a platform to celebrate all kinds of Americans who make something, create something, and thus preserve something. Hence the clever title. I don’t want to go all Blair Waldorf on you Serena, but the only thing I see when visiting is a terribly unpleasant webpage: black backgrounds and white text is so 20 years ago. The overall response of the interwebz hasn’t been all that positive, but let’s what and see what happens next. It can’t be worse than Blake’s first editor’s letter.
What do you think of Blake’s new online endeavour?